SKAdNetwork and AdAttributionKit: the basics
Short answer: SKAdNetwork and AdAttributionKit are Apple systems that report campaign-level attribution without user-level data. Reports are delayed and carry only a small conversion value.
What they provide
- Which campaign produced an install, and a coarse conversion value.
- Aggregated, delayed postbacks.
What they do not provide
No user identifier, device identifier or event timestamp is included, so you cannot trace a single purchase back to a single click.
Status in Attrely
The conversion value calculation is ready. Postback intake waits for Apple signature verification and is therefore disabled in this release.