Blog
Guides on mobile measurement, attribution, SDK setup and data residency.
Why data residency matters: region choice and transfers
2026-10-15 · Why the region where measurement data is stored affects decisions, and practical notes on region choice, cross-border transfers and vendor selection.
How to measure campaign performance: a checklist
2026-10-14 · Which metrics to track for campaign performance, which window to use and how to compare results fairly.
How to detect ad fraud: fake clicks and installs
2026-10-13 · How fake clicks, bot installs and too-fast installs show up in your data, and which explainable signals help you review them.
SKAdNetwork explained: attribution under iOS privacy limits
2026-10-12 · What SKAdNetwork and AdAttributionKit are, why there is no user-level data, and how campaign performance is still measured.
Consent in mobile measurement: a practical checklist for KVKK and GDPR
2026-10-11 · How to ask for consent in apps and websites, which data is processed, and when data must be deleted.
What is a deep link? Opening the app or the store
2026-10-10 · What a deep link does, what happens when the app is not installed, and how to set up links that open the app or send users to the store.
How to calculate ROAS: the return on ad spend
2026-10-09 · How to calculate ROAS, which revenue to include, and how to compare campaigns fairly, with a worked example.
Install and reinstall explained: why your numbers differ
2026-10-08 · The difference between installs, reinstalls and re-engagements, and why an ad platform and a measurement tool report different install counts.
What is attribution? Deterministic attribution and last click
2026-10-07 · What attribution means, how to answer "which channel drove this conversion?", and the difference between deterministic and last-click models.
How to measure a mobile app: installs, events and revenue
2026-10-06 · How to measure the advertising performance of a mobile app: installs, in-app events and revenue, step by step.
What is a mobile measurement partner (MMP) and why do you need one?
2026-10-05 · What an MMP does, how install attribution works, and how to measure the real effect of an ad campaign. A starter guide.
How to install the Web SDK: a step-by-step guide
2026-10-05 · Add the Attrely Web SDK to your website, set consent, and send your first page view and purchase events.
How to create a campaign tracking link
2026-10-05 · What a campaign tracking link contains, how to name campaigns and sources, and how to add deep links and store destinations.
iOS install attribution: limits and correct setup
2026-10-05 · What iOS privacy rules mean for install attribution, which matches are reliable, and how to set up your app correctly.
SKAdNetwork and AdAttributionKit: the basics
2026-10-05 · What Apple's privacy-preserving attribution systems report, how conversion values work, and what they cannot tell you.