SKAdNetwork explained: attribution under iOS privacy limits
Short answer: SKAdNetwork and AdAttributionKit are Apple systems that report campaign attribution on iOS without user-level data. Values come back through a delayed, limited postback.
What is reported
- The campaign that produced an install and a coarse conversion value.
- Only aggregated, delayed results.
What is not reported
There is no user, device or timestamp detail. Individual purchases cannot be traced back to individual clicks.
Attrely
The conversion value model is ready. Postback intake will be enabled after Apple signature verification is complete, so it is off in this release.